May 10, 2017 – Vancouver, BC – Canada has the highest rate of multiple sclerosis in the world. This weekend, take the front seat in the fight to end MS, Canada’s disease. From May 12-14, Mr. Lube Canada will donate $2 from every oil change performed at any Mr. Lube location across the country as part of “Mr. Lube Ending MS,” a campaign to increase awareness of MS and raise funds to support people affected by the disease.
Since 2007, Mr. Lube has hosted the campaign and raised more than $350,000 towards MS research, programs and services for people with MS. The campaign is in honour of Mr. Lube pioneer Cliff Giese, whose wife was diagnosed with MS in 1977.
“Our partnership with Mr. Lube helps to raise awareness about MS and provides support to thousands of Canadians living with MS to improve their quality of life,” says Sylvia Leonard, interim president and CEO of the MS Society of Canada. “The generous contributions of Mr. Lube employees and customers are a testament to their commitment to end MS.”
“Through the Mr. Lube Ending MS campaign, our organization honours Cliff Giese’s dedication to helping people touched by this unpredictable disease,” says Stuart Suls, president and CEO of Mr. Lube Canada. “Mr. Lube Canada continues to be a national partner of the MS Society of Canada to carry on Giese’s legacy. We invite all Canadians to visit Mr. Lube on Friday, May 12th to Sunday May 14th as a way to support Canadians living with MS.”
The public may visit mssociety.ca or call 1-800-268-7582 for more information about MS and to make a donation. To find the closest Mr. Lube location near you, visit www.mrlube.com.
About multiple sclerosis and the MS Society of Canada
Canada has the highest rate of multiple sclerosis in the world. MS is a chronic, often disabling disease of the central nervous system comprising the brain, spinal cord and optic nerve. It is one of the most common neurological diseases affecting young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families and funds research to find the cause and cure for this disease. Please visit mssociety.ca or call 1-800-268-7582 to make a donation or for more information.
Join the conversation and connect with the MS community online. Find the MS Society on Twitter, Instagram or like our page on Facebook.
About Mr. Lube Canada
Mr. Lube is Canada's leading quick lube provider in the routine automotive maintenance sector. The company was founded in 1976, pioneering a category of automotive servicing that focused on convenience and no appointment necessary. With 170 locations across the country, Mr. Lube is operated by a national network of franchisees. Headquartered in Richmond, BC, the company also has an office in Mississauga, Ontario to support its national franchise network.
In 2002, Mr. Lube Canada founded the Mr. Lube Foundation to support its corporate goals of giving back to the community and helping those most in need. Today, the Foundation has donated over $4.0 million dollars to charities across the country. For more information about the company, please visit www.mrlube.com
Digital Marketing Manager
Mr. Lube Canada
Coordinator, Media Relations and Communications
MS Society of Canada
Phone: 416-922-6600 ext. 3144