May 6, 2015 – Vancouver, BC – This weekend, Canadians can take
the front seat in helping the 100,000 Canadians who live with multiple
sclerosis. From May 8 to May 10, Mr. Lube Canada will donate $2 from
every oil change performed at any Mr. Lube location across the country
as part of “Mr. Lube Ending MS,” a campaign to increase awareness of MS and raise funds to support people affected by the disease.
2007, Mr. Lube has hosted the campaign and raised more than $350,000
towards MS research, programs and services for people with MS. The
campaign is in honour of Mr. Lube pioneer Cliff Giese, whose wife was
diagnosed with MS in 1977.
“Many Canadians don’t
know that Canada has the highest rate of multiple sclerosis in the
world. Together with Mr. Lube we are increasing awareness about MS and
raising funds to support families impacted by the disease,” says Yves
Savoie, president and CEO of the MS Society of Canada. “We are honoured
and grateful that Mr. Lube employees and customers are committed to
“Through the Mr. Lube Ending MS campaign, our
organization honours Cliff Giese’s dedication to helping people touched
by this unpredictable disease,” says Stuart Suls, president and CEO of
Mr. Lube Canada. “Mr. Lube Canada continues to be a national partner of
the MS Society of Canada to carry on Giese’s legacy. We invite all
Canadians to visit Mr. Lube on Friday, May 8th to Sunday May 10th as a way to support Canadians living with MS.”
The public may visit mssociety.ca or call 1-800-268-7582 for more information about MS and to make a donation. To find the closest Mr. Lube location near you, visit www.mrlube.com.
About multiple sclerosis and the MS Society of Canada
Canada has the highest rate of multiple sclerosis in the world. MS is a
chronic, often disabling disease of the central nervous system
comprising the brain, spinal cord and optic nerve. It is one of the most
common neurological diseases affecting young adults in Canada. Most
people with MS are diagnosed between the ages of 15 and 40, and the
unpredictable effects of MS last for the rest of their lives. The MS
Society provides services to people with MS and their families and funds
research to find the cause and cure for this disease. Please visit mssociety.ca or call 1-800-268-7582 to make a donation or for more information.
Join the conversation and connect with the MS community online. Find the MS Society on Twitter, Instagram or like our page on Facebook.
About Mr. Lube Canada
Lube is Canada's leading quick lube provider in the routine automotive
maintenance sector. The company was founded in 1976, pioneering a
category of automotive servicing that focused on convenience and no
appointment necessary. With 170 locations across the country, Mr. Lube is operated by a national network of franchisees. Headquartered in Richmond, BC, the company also has an office in Mississauga, Ontario to support its national franchise network.
2002, Mr. Lube Canada founded the Mr. Lube Foundation to support its
corporate goals of giving back to the community and helping those most
in need. Today, the Foundation has donated over $4.0 million dollars to
charities across the country. For more information about the company, please visit www.mrlube.com
Digital and Engagement Marketing Specialist
Mr. Lube Canada
Media Relations Specialist
MS Society of Canada
Phone: 416-922-6600 ext. 3245