VANCOUVER, BRITISH COLUMBIA, May 09, 2013 (Marketwired via COMTEX) --
Mr. Lube Canada will host "Mr. Lube Ending MS... One Drop at a
Time" to increase awareness of multiple sclerosis and help raise
funds for those affected by the disease. From May 10 to May 12, a
donation will be made for every oil change performed at any Mr. Lube
Since 2007, Mr. Lube's annual MS awareness campaign has raised more
than $200,000 for Canadians living with MS through over 30,000 oil
changes. Funds raised help the MS Society of Canada support MS
research and fund valuable programs and services for Canadians
touched by MS. This year, more than 120 Mr. Lube locations will
participate in the campaign formerly known as Founder's Day, in
honour of Mr. Lube pioneer Cliff Giese, whose wife was diagnosed with
MS in 1977.
"We are asking Canadians to join us on May 10, 11 and 12 to help end
MS by visiting Mr. Lube," says Stuart Suls, president and CEO of Mr.
Lube Canada. "We are committed to working to support Canadians living
with MS, and aim to raise over $100,000 with this year's event."
Every day, thousands of Canadians navigate their day-to-day lives
with multiple sclerosis; Canadians have one of the highest rates of
multiple sclerosis in the world. The symptoms of MS vary and
oftentimes cannot be seen. Many people with MS experience problems
with mobility, speech and vision, in addition to extreme fatigue and
"We are excited to team up with Mr. Lube once again to raise funds
and awareness for Canadians who are touched by this disease," says
Yves Savoie, president and CEO of the MS Society. "We are thankful
for the dedicated employees at Mr. Lube and their loyal customers for
recognizing the importance of this cause, and acknowledging that
multiple sclerosis impacts thousands of Canadians and countless
communities across our country."
As part of Mr. Lube's support to enable the lives of people with MS,
one dollar will be donated for every mention of #mrlubeendingms on
"Mr. Lube Ending MS... One Drop at a Time" coincides with the MS
Society's 1 Day in May campaign to raise awareness about MS and the
lives of Canadians impacted by the disease.
Visit www.mssociety.ca or call 1-800-268-7582 for more information
about MS. Go to your local Mr. Lube or visit www.mrlubeendingms.ca to
make a donation.
About multiple sclerosis and the Multiple Sclerosis Society of Canada
Multiple sclerosis is a chronic, often disabling disease of the brain
and spinal cord. It is the most common neurological disease of young
adults in Canada. Most people with MS are diagnosed between the ages
of 15 and 40, and the unpredictable effects of MS last for the rest
of their lives. The MS Society provides services to people with MS
and their families and funds research to find the cause and cure for
About Mr. Lube Canada
Mr. Lube Canada ("MLC") is Canada's leading quick lube provider in
the routine automotive maintenance sector. The company was founded in
1976 by the Giese family in Edmonton, pioneering a category of
automotive servicing that focused on convenience and no appointment
necessary. With over 125 locations across the country, Mr. Lube is
operated by a national network of franchisees. The company maintains
corporate offices in Delta, BC and Mississauga, ON to support its
national franchise network.
In 2002, Mr. Lube Canada founded the Mr. Lube Foundation to support
its corporate goals of giving back to the community. It was the
company's belief that supporting those in need in the communities in
which they operated was vital to the success of the organization.
Today, the Foundation has donated over $4.0 million dollars to
national and local charities across the country. For more information
about the company, please visit www.mrlube.com.
Mr. Lube Canada
Vice President, Marketing
604 759 4351
Multiple Sclerosis Society of Canada
Media Relations & Communications Specialist