May 8, 2012 – Vancouver – Helping to end MS can be as simple as getting an oil change. Mr. Lube Canada will donate $5 from every Mr. Lube oil change performed across the country on Saturday, May 12th to help the Multiple Sclerosis Society of Canada in its mission to find a cure for MS and enable people affected by the disease to enhance their quality of life.
Since 2007, Mr. Lube has hosted the Founder’s Day campaign and has raised more than $188,000, through over 25,000 oil changes done to help people living with MS. The campaign is in honour of Mr. Lube pioneer Cliff Giese, whose wife was diagnosed with MS in 1977.
“May is MS Awareness Month, and with Canada having one of the highest rates of MS in the world, it’s important to raise awareness in our communities,” says Yves Savoie, president and CEO of the MS Society of Canada. “We are honoured that Mr. Lube employees and customers join us in increasing awareness of the disease and raising funds for innovative MS research.”
“Through the Founder’s Day campaign, our organization honours Cliff Giese’s dedication to helping people touched by this devastating disease,” says Stuart Suls, president and CEO of Mr. Lube Canada. “Mr. Lube Canada continues to be a national partner of the MS Society of Canada to carry on Giese’s legacy. We invite Canadians to visit Mr. Lube on Saturday, May 12th as a way to support MS Awareness Month and people living with MS.”
Please visit www.mssociety.ca or call 1-800-268-7582 to make a donation or for more information about MS. To find the closest Mr. Lube location near you, visit www.mrlube.com.
About multiple sclerosis and the Multiple Sclerosis Society of Canada
Multiple sclerosis is a chronic, often disabling disease of the brain and spinal cord. It is the most common neurological disease of young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families and funds research to find the cause and cure for this disease.
About Mr. Lube Canada
Mr. Lube is Canada's leading quick lube provider in the routine automotive maintenance sector. The company was founded in 1976, pioneering a category of automotive servicing that focused on convenience and no appointment necessary. With 116 locations across the country, Mr. Lube is operated by a national network of franchisees. Headquartered in Delta, BC, the company also has a regional office in Mississauga, Ontario to support its national franchise network.
In 2002, Mr. Lube Canada founded the Mr. Lube Foundation to support its corporate goals of giving back to the community and helping those most in need was vital to the success of the organization. Today, the Foundation has donated over $4.0 million dollars to charities across the country. For more information about Mr. Lube Canada and its Foundation, please visit www.mrlube.com
- 30- Contact Information:
Director, Corporate Communications
Mr. Lube Canada
Media Relations & Communications Specialist
MS Society of Canada
Phone: 416-922-6600 ext. 3177