May 12, 2011 – Vancouver - For the fifth year in a row, Mr. Lube Canada will help recognize MS Awareness Month by donating $5 from every oil change performed on May 14 to the Multiple Sclerosis Society of Canada.
The Founder’s Day campaign, named in honour of Mr. Lube pioneer Cliff Giese, has raised more than $130,000 since its inception. Over 25,000 oil changes have been performed in the name of MS with proceeds funding community services and research to find a cure. Mr. Giese’s personal connection to the MS cause goes back to 1977 when his wife was diagnosed with the disease.
“Through the simple action of getting an oil change, Canadians can assist in the effort to end MS,” says Yves Savoie, president and chief executive officer of the MS Society of Canada. “We are pleased to partner with Mr. Lube customers and employees in bringing awareness and raising funds for a disease that will be diagnosed in another 1000 Canadians this year alone.”
“As a national partner of the MS Society of Canada, our organization understands the importance of working together to help find a cure,” says Stuart Suls, president & COO of Mr. Lube Canada. “We are proud to be raising funds through our annual Founder’s Day Campaign as we recognize the founder of Mr. Lube Canada, Mr. Clifford Giese. Customers only have to visit Mr. Lube on Saturday, May 14 to help make a difference towards the movement to end MS.”
Please visit www.mssociety.ca or call 1-800-268-7582 to make a donation or for more information about MS. To find the closest Mr. Lube location near you, visit www.mrlube.com.
About multiple sclerosis and the Multiple Sclerosis Society of Canada
Multiple sclerosis is a chronic, often disabling disease of the brain and spinal cord. It is the most common neurological disease of young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families and funds research to find the cause and cure for this disease.
About Mr. Lube Canada
Mr. Lube Canada is Canada's leading quick lube provider in the automotive routine maintenance category with 101 locations across Canada. Founded in 1976, Mr. Lube Canada is celebrating its 35th anniversary in 2011 and has served over 35 million customers in its 35 year history. Headquartered in Delta, BC, the company also has a regional office in Mississauga, Ontario to support its national franchise network. Since 2002, Mr. Lube Canada and the Mr. Lube Foundation have donated over $4.0 million dollars to national and local charities across the country. For more information visit http://www.mrlube.com
Director, Corporate Communications
Mr. Lube Canada
Senior Mgr, Communications and Media Relations
MS Society of Canada