<strong>Vancouver –</strong> On Saturday, May 8th, 2010 Mr. Lube Canada will help recognize MS Awareness Month by donating $5 from every oil change purchase at locations across the country. The annual campaign, named Founder's Day in honour of Mr. Lube patriarch Cliff Giese, has raised more than $95,000 since it began in 2007.
Vancouver, BC – On Saturday, May 8th, 2010 Mr. Lube Canada will help recognize MS Awareness Month by donating $5 from every oil change purchase at locations across the country. The annual campaign, named Founder's Day in honour of Mr. Lube patriarch Cliff Giese, has raised more than $95,000 since it began in 2007.
"Over 17,000 oil changes have been made in support of multiple sclerosis since this program began," says Yves Savoie, president and CEO of the MS Society. "On behalf of the MS Society, I extend my gratitude to the Mr. Lube team, their loyal customers and to Cliff Giese for their participation in the movement to end MS. We are honoured to be associated with one of Canada's finest corporate citizens. "
To learn more about Cliff Giese and his work in the MS cause read his story.
Funds raised from the Founder's Day campaign contribute to the MS Society's mission of being a leader in finding a cure and enhancing the lives of people impacted by MS. Canada has one of the highest prevalence rates of MS in the world with an estimated 55,000 to 75,000 Canadians living with it today.
"We are proud to be a national partner of the MS Society of Canada and raising funds through our annual Founder's Day Campaign as we recognize the founder of Mr. Lube Canada, Mr. Clifford Giese," says Stuart Suls, President and COO of Mr. Lube Canada. "Customers only have to visit Mr. Lube on Saturday May 8 to help make a difference and find a cure for MS."
"MS Society of Canada president and CEO, Yves Savoie and Georgia Dahle, director of communications for Mr. Lube Canada at the 2008 cheque presentation. In total over $88,000 has been raised through Mr. Lube's Founder's Day campaign."
Please visit www.mssociety.ca or call 1-800-268-7582 to make a donation or for more information about MS.To find the closest Mr. Lube location near you, visit www.mrlube.com.
About multiple sclerosis and the Multiple Sclerosis Society
Multiple sclerosis is a chronic, often disabling disease of the brain and spinal cord. It is the most common neurological disease of young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families and funds research to find the cause and cure for this disease.
About Mr. Lube Canada
Mr. Lube Canada is Canada's leading quick lube provider in the automotive routine maintenance category with 101 locations across Canada. Founded in 1976, Mr. Lube Canada has served over 34 million customers in its 34 year history. Headquartered in Delta, BC, the company also has a regional office in Mississauga, Ontario to support its national franchise network. Since 2002, Mr. Lube Canada and the Mr. Lube Foundation have donated over $3.3 million dollars to national and local charities across the country. For more information visit www.mrlube.com.
Director, Corporate Communications
Mr. Lube Canada
Senior Mgr, Communications and
MS Society of Canada